I recently picked up a box of L'Oreal Paris Feria Absolute Platinum in Very Platinum. My natural hair color is a dark "dirty dishwater blonde," but I have been going very light blonde since I was 15. For the past couple of years I have been going more of a buttery blonde, but after some prodding from my hubby, decided to go back to my more platinum blonde hair. My ends are already pretty light, so I really only had to use it on my roots. If you want to see how it worked for me, then check out my video chronicling my experience.